Promotional Strategies


 JB Hi-Fi - Wikipedia

1.       How does the company create awareness of its product?
    1. End of financial year sales
    2. Massive size on-sales sign in everywhere
    3. Have all kinds electronic gadgets
2.       How does the company get consumers to try its product?
    1. Most of the product unpacked, so customer are able to touch all products
    2. Allow customer refund product after they purchase the product but don’t like it
    3. Instruction signs everywhere
3.       How does the company give information about the product to its customer?
    1. Booklet
    2. Play demo video on the device
    3. Staff demonstrates the product to customers
4.       How does the company retain loyal customers?
    1. Loyalty card
    2. Gift card
    3. Subscription letter
5.       How does the company entice the customer to buy more and use their product frequently?
    1. Update website content
    2. Update on sale booklet frequently
6.       What promotions does the company use to identify more customers?
    1. When customer joins loyalty or memberships, customers need to provide their personal information like date of birth, so that the company can analysis what customer likes in a specific age group

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